Xiangyi Chinese Culture Studies Society, established in 2002, is an organization dedicated to increasing cross-cultural understanding and exposure to the arts internationally through exhibitions and programs. It consists of three departments, Songyue Shuzhai, Chunshen Xiangshe and Zaoyun Chaoliao, aiming to promoting traditional tea and incense culture, as well as collecting Chenxiang wood artwork and ancient scholars’ objects.

Since its establishment, Xiangyi Chinese Culture Studies Society has been an active participant of exhibitions and culture exchange events held by governments, educational organizations and non-profit societies both home and abroad. It also provides a full range of services, ranging from designing brand experiences through immer- sive environments for traditional pastimes like tea brewing, incense burning, to the execution of the events for investment companies and real estate companies.